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Charity Sponsorship: John O’ Groats to Land’s End Bike Ride

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Charity Sponsorship: John O’ Groats to Land’s End Bike Ride

The team at Health and Safety Training Ltd are proud to be one of the main sponsors of a John O’Groats to Land’s End charity cycle challenge! A 4-man team, consisting 3 people from Adtrak, our web design and marketing company – Chris Robinson, Managing Director; Jason Parker, Director of Internet Marketing; and Mike Whitby, Head of Web Development – as well as more experienced cyclist Robert Jackson, will tackle the ride.

The bike ride will begin on the 4th of July at the very top of Scotland, and over 9 challenging and demanding days the team will cycle over more than 1,000 miles, finishing, hopefully, at England’s most southern point in Cornwall, on the 12th of July.

The riders have chosen a very special charity, and one you may not have heard of before – Just 4 Jake.

Just 4 Jake

Although Just 4 Jake is not a very well-known charity, it is one that we consider to be especially worthwhile. We’re hoping that our sponsorship will really make a difference to the life of a little boy called Jake Michael Evans.

At just 4 years old, Jake suffers from a severe medical condition called cerebral palsy, a result of brain damage that was caused when he was born prematurely. Although Jake is only very young, the condition will not go away, and it is already affecting him in more ways than his health. He cannot walk or stand, and since turning 3 he has begun to notice that his friends can do much more than him. Jake can only move about with the aid of his K-Walker, unless he commando crawls, so when his friends run and play, Jake finds it very difficult to join in and very often he simply can’t play the same games.

There is, however, a sparkle of hope for Jake as a new operation has become available in the UK called SDR (Selective Dorsal Rhizotomy). Although this procedure will not cure Jake’s Cerebral Palsy, it will enhance his enjoyment of life and could mean the difference between Jake walking independently, or using a wheelchair for the rest of his life.

Jake’s family have a fundraising target of £50,000 that will pay for the operation and the physiotherapy that Jake will need afterwards. They have already managed to reach £29,000, and when we heard about the cycle ride, we were delighted to be able to help.

We hope that by sharing Jake’s story, we might be able to encourage others to help change Jake’s little life for the better, and hopefully help him to achieve his dream to walk unaided.

To learn more about Jake, the riders and the challenge they are undertaking, simply visit; or if you would like to help with the fundraising efforts, please visit his Just Giving page and donate as much as you can afford. 

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